Sunny Tweets is an app that lives on the FX website and boasts two tabs: one leading to Facebook and one to Twitter. Here you can post your thoughts about the show directly to the Sunny Facebook Page, as well as to your Twitter stream with the hashtag #sunnyfx (which can be confusing to your followers -- one of mine just tweeted back, "it's a beautiful day!").
There's also a box on the side of the page featuring that week's designated cast Twitterer who will tweet via the app during the show every Thursday. We're into that feature, as it allows users to get engaged with the cast and offers the incentive of seeing one's Twitter name right there in pixels and pings if said cast member chooses to @-reply.
Still, while we commend the network for adding a social aspect to such an anti-social show (I say this with love, as this is one of my favorite shows), the app itself leaves something to be desired. For one, the Facebook updates appear as merely a stream of comments -- you can't comment on or "like" the sentiments of others. That rather cuts down on the conversational aspect. The Twitter section, however, allows you to respond to and retweet fellow users, which is pretty cool.
We've seen a lot of innovative uses of social media in the TV realm of late -- the MTV VMA Twitter Tracker as well as Bridezillas's partnership with entertainment checkin service Miso spring to mind -- so we would have liked to see Sunny thinking a little further outside the box this time around.