Pedigree's "Write a Post, Help a Dog" promotion is simple: Write a blog post about its adoption program between now and September 19, and the company will donate a twenty-pound bag of dog food to a shelter. (If you do write a post, make sure to add it to the I Love Rescue Animals page so that Pedigree will see it.)
In addition, Pedigree will donate one bowl of dog food for every "Like" it receives on its Facebook Page.
We think this is a fantastic way to motivate people to spread the word -- and, better yet, share their passion for -- a great cause in a cost-effective manner. It's also sure to generate a good deal of press for Pedigree among dog lovers, given that it's already appeared on nearly 200 blogs by the time of this writing.
What do you think of the promotion? What other social tools or platforms do you think Pedigree could take advantage of to further its success?