Hulu is following Netflix's successful strategy of integrating with a wide variety of devices. Since launching in July, Hulu Plus has been available on the iPhone and iPad, desktop and select Samsung TVs and DVD players. PlayStation 3 users who subscribe to PlayStation Plus have also been able to access the service.
Later this fall, Roku will issue an update that will bring Hulu Plus to all of its boxes. Roku recently revamped its lineup, with prices starting at $59.99. Hulu Plus support gives the box an edge over competitors like the new Apple TV and the upcoming Boxee Box.
TiVo Premiere users will also gain Hulu Plus support later this fall. TiVo continues to struggle against competition from cable company DVRs and lower-cost set-top box competition.
In addition to Roku and TiVo, Hulu Plus will also be appearing on the Xbox 360 early next year and support is expected to be added to the next Xbox Live beta. Additionally, TVs and Blu-ray players from Sony and Vizio are also getting in on the Hulu fun.
Hulu Plus does require a $9.99 a month subscription, which is priced comparatively with Netflix's Watch Instantly option. While there is overlap in the content the two services provide, the biggest advantage Hulu has is for newer content. Shows are usually available the next day.