Every November for the past three years, men have been urged to cultivate their upper lips to raise money for prostate cancer research. So far, the charity has raised $100 million. This year -- with the help of interactive agency Invoke's memelabs platform -- Movember is launching a contest called The Moscars.
Basically men can submit their mo'-inspired videos on a dedicated site to help raise awareness for the cause and win prizes. The contest launches today and lasts until December 10.
We're pretty impressed with the premise of this contest. As if growing a mustache wasn't eye-catching enough (the trick is to get people talking about cancer when they ask about your 'stache), creating a video -- which could possibly go viral -- is sure to spread the message even further.
We've seen a lot of campaigns tapping into social media to raise awareness via virality of late -- think the "I Like It On..." campaign on Facebook and F*ck Cancer. What do you think of this method of getting the word out? And, more importantly: Men, do you plan to 'stache-out?