Apple turned its focus away from mobile devices to the Mac at its "Back to the Mac" event in California today, unveiling several new products for desktop and laptop computer users. It also boasted of the Mac brand's market successes in recent financial quarters.
Here are all the big announcements from today's event — click on through for the complete story behind each.
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The new MacBook Air isn't that closely related to its predecessor; it's just as cheap as Apple's existing MacBook line, but it exchanges processing power for thinness. Think of it as an iPad with a keyboard. There are two models — full details behind the link.
The new version of Mac OS will add interface improvements that capitalize on the multitouch functionality available in Mac trackpads and mice. Support for new full-screen experiences, one-click app downloads and more are also in the cards.
Arguably the biggest news of the event, the App Store for Mac will emulate the success of the App Store on the iPhone, iPod touch and iPad, offering developers a new way to reach customers, and helping Mac users find the best apps out there.
Apple has brought FaceTime video calling to the Mac, and you can download the beta today to make calls to your friends with iPhone or iPod touch devices.
The new version of iPhoto arrives as part of Apple's iLife '11 suite included with all new Macs and available as an upgrade for existing Mac owners at $49. New features include new full-screen modes and better Facebook integration, but that's just the start.