Apple has launched its online store for Chinese customers. The store offers the iPhone 4, iPad, iPod and Mac computers, together with options such as custom configuration for the Mac, free personalized engraving on any iPod or iPad model, and free shipping.
Also, the Chinese Apple store is the only place online where you can buy the iPod nano's (PRODUCT) RED variant.
This is another effort by Apple to strengthen its position in China. A couple of months ago, Lenovo founder Liu Chuanzhi criticized Apple for neglecting the Chinese market, but Apple is definitely showing improvement in this department. In addition to launching a Chinese version of its online store, Apple also translated its App Store to Simplified Chinese. Furthermore, Apple recently announced its plans to open 25 retail outlets in China by the end of next year.