According to Yahoo News, Epic Records had to release a statement assuring fans -- and Jackson's sister La Toya -- that the song "Breaking News" was, indeed, sung by the King of Pop himself.
You can see the fans' dubious responses in the comments on the label's website, among other places like Twitter.
It seems fitting that the online release of Jackson's newest single would create such an online stir. After the singer died in June of 2009, his death swept the Twitterverse, and his memorial service was streamed live via many a web channel. The man lived his life in the public eye -- why should his death be any different? Still, more than one year later, he has not lost influence; the web has allowed fans to voice their opinions and stake their claim in the interests of the singer, eliciting a response from label higher-ups in one day, which is pretty impressive.
This isn't the first song to hit the web after the singer's demise. Last year, the jam “This Is It" debuted online, marking the first new material to come out after Jackson's death (it was also featured in a documentary by the same name).