E-Book Market Surges to $1 Billion [REPORT]

Customers will have bought $966 million in e-books by the end of 2010, according to a new report from Forrester.

The report says the e-book market still has tremendous room to grow, as only 7% of online adults who read books read e-books. Forrester predicts that the e-book market will have risen to almost $3 billion by 2015, even if nothing else changes in the industry, which is unlikely given the rapid development of e-ink technology and the rise of e-book readers in the last couple of years.

The report also highlights a couple of interesting facts about the average e-book reader. She reads the most books, spends the most money on books, and consumes 41% of books in digital form — and that includes people who don't have an e-reader yet.