Credit:
The stat references Yahoo's ongoing efforts of customizing content placement for each user. Personalization, according to Bartz, is a big priority for the company.
The customized home pages are configured through a combination of machine learning, data and human manpower, she says. The idea is to give users the type of content they want in the place they want it, and the implementation involves different articles, different ads and different placement. Bartz called this, "real intense personalization."