Apple's mobile advertising platform iAd is coming to the UK and France in December, as well as Germany in January, the company has announced.
iAd is one of the crucial features of iOS 4.0, bringing HTML5-powered interactive ads to Apple's mobile platform, letting users stay within their current application while engaging with an ad.
Citing Advertising Age, Apple claims that more than half of the top 25 leading advertisers in the U.S. have signed up for the platform. According to the IDC, the projected share of iAd's mobile display ad revenue in the U.S. for 2010 is 21%.