Inside Qwiki's Plan to Revolutionize Search [VIDEO]

When was the last time a search engine gave you results in photo, video and audio simultaneously? Enter Qwiki, a Bay Area-based startup. Qwiki's goal is to redefine the search experience by allowing the user to obtain his or her information in the form of interactive multimedia clips.

We recently sat down with Qwiki's CEO, Doug Imbruce, and got a firsthand demo of how Qwiki works. We also talked about how the search engine plans to integrate social media, and Imbruce's personal motivation for founding the company.

What do you think of Qwiki? Do you prefer its format over that of Wikipedia, Google and other search engines? Let us know in the comments section below.