The Walt Disney Company hit a major marketing milestone at around 8 p.m. PT Saturday night: 100 million Facebook "Likes" across its more than 200 official brand, property and character Pages.
The company began posting regularly to Facebook in August 2009 and managed to gather 60 million "Likes" across its Facebook properties in the first year. Those properties now attract about 5 million new fans per week, most of whom receive regular news about the company or one of its creations through their News Feeds.