In today's YouTube crazed society, video is more accessible and easier to create than ever. One 30-second video has the potential to create a customer for life, or -- conversely -- a hater that will plague you with negative comments and bad word-of-mouth. This is why small businesses must learn to properly utilize videos to market their services on the web. These same videos can also be used in offline and online branding, sales, marketing and PR strategies. A great video will pay off ten-fold.
Sure, not every web video you shoot on your iPhone will end up being the next Old Spice ad, but a few hundred -- or even a few thousand -- views can lead to some serious moola for your business. I asked a panel of successful Gen Y entrepreneurs how small businesses can improve their web video marketing efforts and what they can do to make their videos sing. Here are their responses.
1. Be Real and Get Real
- Ashley Bodi, founder of Business Beware
2. TubeMogul Is The Answer!
- Devesh Dwivedi, founder of EntrepreneurInMaking.com
3. Keep it Simple
- Ryan Paugh, co-founder of Brazen Careerist
4. Have Fun With It!
- Kris Ruby, founder of Ruby Media Group
5. Use YouTube
- Elizabeth Saunders, founder of Real Life E
6. Keep It Short and Simple
Anderson Schoenrock, founder of ScanDigital
7. Be You
- Adam Gilbert, founder of MyBodyTutor.com
8. Know Your Audience
- David Hauser, CEO of Grasshopper Group
More Business Resources from Mashable:
- 10 Ways Business Leaders Can Turn Ideas Into Execution
- How Social Media is Changing the Business of Television
- 3 Things Brands Must Do to Reach Millennials Online
- 6 Reasons Why Social Games Are the Next Advertising Frontier
- Beyond Viral: How Successful Marketers Are Embracing the Social Web