Foursquare is teaming with Bravo for the cable channel's inaugural New Year's Eve special Watch What Happens Live: Andy's New Year's Eve Party starring Andy Cohen (pictured). Bravo, which claims to be the first entertainment property to launch a branded experience on Foursquare, will stream live profile photos, first names and hometowns of Foursquare users who follow Bravo and are checking in that night. Two viewers who unlocked the Andy Cohen Foursquare badge during the month of December will also get tickets to the event. The program airs 10:30 ET/PT on December 31 and runs two hours.
Simultaneously, Facebook Places is running a program with the Times Square Alliance using a billboard on One Times Square to urge attendees to check in to the service. SCVNGR also launched a promotion today with teen clothing brand American Eagle promising a donation of $10 to Big Brothers Big Sisters for every challenge that consumers complete. (Example: Take a picture of yourself next to the eagle on the American Eagle billboard in Times Square.)