Miso makes mobile and web applications that encourage television viewers to check in to the content they're watching in exchange for points, badges and rewards. The young startup has close to 100,000 registered users -- according to Miso CEO Somrat Niyogi -- who engage with the service via checkins, comments or "likes" every 4 to 5 seconds.
Google Ventures, along with a handful of angel investors, previously participated in Miso's seed round for an undisclosed sum in May 2010. Joe Kraus from Google Ventures and Scott Wolfgang from Hearst Interactive Media will be joining Miso's board of directors.
Today, Miso is also announcing a partnership with the new Oprah Winfrey Network (OWN). As part of the partnership, television viewers who check in to Your OWN Show: Oprah’s Search for the Next TV Star can earn exclusive badges. In addition, the startup has made an API available to encourage mobile application, TV site, TV manufacturer and set top box integration.