Roku also topped Amazon's video devices charts for the gift-giving holidays in the fourth quarter of the year. In fact, the Roku XDS was one of our own top-10 picks this year for gadget gifts.
With these kinds of numbers signalling the devices' growing popularity, we foresee good things as Roku units will be advancing to retail outlets in 2011.
Anthony Wood is the company's founder and CEO. In a release, he said, “A billion streams is pretty amazing and shows just how engaged our customers are with their Roku players.
“If you think about it, our active user base now matches that of a top-10 U.S. cable company. Our core values of simplicity, great content and affordability clearly resonate with mainstream customers.”
Roku players start at around $60, and available content includes more than 100,000 movies and TV shows from Netflix, Hulu Plus, Pandora, a slew of sports sources and more.
Here's an infographic illustrating the company's advances; click the preview below to see the full-size image.