Starting Monday, consumers who log on to Foursquare will get access to content from 68,000 "examiners" around the country who contribute to Examiner.com. For instance, someone who checks in while in Manhattan will get access to reviews of local restaurants and news about nearby book signings, along with other information, says Suzie Austin, senior vice president of content and marketing for Examiner.com. "It's going to appear in local checkins," Austin says of Examiner.com content. "There will be reviews, recommendations, previews of concerts coming and it will tell you the best place to get a seat."
No money changed hands in the deal, Austin says. Instead, the deal is viewed as mutually beneficial: Examiner.com gets exposure and Foursquare gets free content.
Launched in April 2008, Examiner.com claims it received 22.4 million unique visitors in November, as measured by Omniture.