Groupon Buys Local Competitors, Expands to South Africa, India and Israel

 By 
Stan Schroeder
 on 
Groupon Buys Local Competitors, Expands to South Africa, India and Israel

Groupon has acquired three local competitors in three countries - SoSasta, Groupoer and Twangoo - and subsequently announced the launch of Groupon India, Groupon Israel and Groupon South Africa.

Groupon has raised $950 million in a recent round of financing, and it's obvious where a good part of that money will go: toward international expansion through local acquisitions.

Groupon's business model is fairly easy to replicate, but maintaining relationships with merchants all around the world, especially small and middle-sized ones, takes time and effort. Groupon's strategy is obviously to expand on its own but at the same time acquire smaller competitors that already have an established customer base.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!