The new @AppStore Twitter account only made its debut a few hours ago, but it has already amassed more than 35,000 Twitter followers as of this writing. For comparison, its sister account, @iTunesMusic, has more than 680,000 followers.
As the accounts first tweet explains, @AppStore will feature new apps in Apple's iOS and Mac App Stores and provide exclusive offers for Twitter users. For example, the account's second tweet provided a quick pitch and a link to Nike's Training Club app.
Creating a Twitter account for the App Store seems like a simple and effective way to generate more buzz and more downloads about featured apps. It's essentially the same thing Apple has been doing with its App Store Facebook Page, which has nearly 1 million fans. Apple also has five popular iTunes Twitter accounts tweeting about new films, music and TV shows.