A Sneak Peek at Groupon's New Hyperlocal Ad Campaign [PICS]

 By 
Lauren Indvik
 on 
A Sneak Peek at Groupon's New Hyperlocal Ad Campaign [PICS]
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JiWire, the company that created the uber-popular Free Wi-Fi Finder app [iTunes link], is a mobile ad network that serves ads across many of the free public Wi-Fi networks frequently found at airports (JFK, Chicago O'Hare), hotels (Hyatt, Marriott), cafes (Starbucks) and other venues. Collectively, JiWire reaches more than 29 million U.S. consumers in nearly 4,000 cities every month.

Because JiWire knows precisely where its users are accessing its network, it can serve targeted ads -- and, in this case, neighborhood-specific Groupon deals -- based on their respective locations and the time of day. Ads like the ones below will appear after a user connects to one of his or her affiliated Wi-Fi networks and opens a browser window:

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