The Starbucks Card eGift experience is meant to be both a last-minute and convenient alternative for online shoppers who want to give the gift of Starbucks for any purpose or occasion.
eGifters can select from a variety of holiday, birthday or just-because designs, customize the card's message, select an amount between $5 and $100, and pay with PayPal or credit credit. Users can also pull in friends from Facebook, sort by birthday, make advance purchases for auto-delivery on specified dates and send cards via e-mail or Facebook.
Recipients have the option of printing out the personalized card for in-store redemption, transferring the balance to their Starbucks Card or adding the gift as a new card in the Starbucks Card Mobile app.
The e-gifting experience is tailored to the brand's enormous Facebook community, which has demanded additional ways to send Starbucks gifts, says Ryan Records, director of Starbucks Card. Starbucks previously released a Facebook application for a similar purpose, but Records says the new option, which was six months in the making, opens up the e-gifting experience to anyone.