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The shop, run by German company Spreadshirt AG, features T-shirts, duffle bags, umbrellas and buttons with the WikiLeaks logo, pictures of Assange and the organization's tagline, "Courage is contagious." A note on the page explains that "All proceedings go to WikiLeaks operations."
The effort comes as Assange is set to receive $1.3 million for his autobiography. In an interview with the Sunday Times in December, Assange explained his financial situation: “I don’t want to write this book, but I have to. I have already spent £200,000 for legal costs and I need to defend myself and to keep WikiLeaks afloat."