Memolane Creates an Automatic Scrapbook of Your Social Media Activity

 By 
Sarah Kessler
 on 
Memolane Creates an Automatic Scrapbook of Your Social Media Activity
Mashable Image
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Mashable Image
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Quick Pitch: Memolane automatically creates a searchable, visual timeline using your history from various social media accounts.

Genius Idea: If you want to record any aspect of your life in real-time, you have your pick of services: Facebook, Twitter, Flickr, Picassa, Instagram, Myspace, Foursquare, TripIt, SPotify, Last.fm, and Youtube, to name just a few.

But if you want to reflect upon these moments that took so many taps to record, for the most part, you're out of luck.

"There is a gap on the internet today that we are drowning in the success of social media services, capturing the moment, yet we are neglecting the opportunity to capture all of the great moments and make them memorable," explains Memolane co-founder Eric Lagier.

His solution to this gap, which launched its public beta on Tuesday, compiles posts from all of your social media accounts into a searchable, scrollable timeline. When you want to remember, let's say, a vacation, you can search for that point in the timeline to see Foursquare check-ins, photos, videos and updates you made during that time period.

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Lagier built the first version of the product at a hackathon. He says it's been useful during business trips to recall fond memories of his family, which the web app instantly provides when he types in their names.

Beyond just recalling good times (or the name of that restaurant that you ate at last month) Memolane also enables users to collaborate on shareable "stories" by selecting posts from their timelines to create a scrapbook-like timeline for an event or topic. During SXSW, Memolane will be challenging conference attendees to build the best such story in order to win an iPad 2.

As of now, the Denmark and San Francisco-based company has no defined plan for revenue intake and is running on a $2 million round of funding from August Capital and Atomico Ventures. The team's first priority at the moment is to create an API that will allow the platform to include even more social media accounts within its users personal timelines.

Image courtesy of iStockphoto, sjlocke

Series Supported by Microsoft BizSpark

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