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Explore.org founder Charlie Annenberg Weingarten, who's also Director of the Annenberg Foundation, challenged the interactive community from the floor of the SXSW convention center, saying Explore.org will donate up to $100,000 to the National Disaster Search Dog Foundation. Its dog rescue team is on its way to Japan to help with earthquake search and rescue operations.
"Search and rescue dogs are a critical resource for emergency situations” says Weingarten. “There are many bootstrapped start-ups down here in Austin and plenty of people across America who want to help Japan in some way but don’t have the resources; we’re giving those people a chance to support with a simple social action"