SXSWi Is About More Than Tech, Check out the Music [VIDEOS]

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Yes, SXSW Interactive is replete with apps, tech and social media shenanigans, but there are also tons of awesome bands here at present. Check out the gallery above, featuring music from bands who have played/will play here at SXSW (the geek edition).

Yeah, the audiences may be a bit more tied to their smartphones than usual (IE, most people spend much of any given show documenting the goings-ons), but the bands playing in Austin at present are decidedly just as hot as the apps du jour down here.

Take a listen and let us know which acts strike your fancy in the comments.

NB: As per usual when watching music videos at work (if you are, in fact, at work), exercise caution when the boss is about.