Twitter in Talks To Buy Stealth Personalization Startup Bottlenose

 By 
Jennifer Van Grove
 on 
Twitter in Talks To Buy Stealth Personalization Startup Bottlenose
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Bottlenose, which bills itself as the "the smartest way to personalize and filter Twitter," hails from serial startup founders Dominiek ter Heide and Nova Spivack. The startup created a Twitter account and splash page in late August but is keeping the site on lockdown until early spring 2011.

Bottlenose automatically surfaces important information, tracks a user’s interests, visualizes trends and curates knowledge between friends. It sounds like a cross between Cadmus and Summify with a few bonus features.

Twitter, now keen on helping users personalize their information network experience through interests, enhanced its search tool Monday with topic-driven suggestions of people and accounts for users to follow. A new homepage with a "follow your interests" tagline is also being rolled out to users.

Bottlenose could provide Twitter with a missing piece to the personalization puzzle and finally give users a native way to discover important tweets, matching their interests, that they otherwise would have overlooked or lost in their real-time tweet stream.

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