In this case, the content is an article by Jonathan Franzen in which the author visits Alejandro Selkirk, the island where Robinson Crusoe was said to have been based, to get a break after a grueling book tour and grieve the loss of his friend, the writer David Foster Wallace.
To read the story online (it will appear in print but not in full on The New Yorker's website), users have to go on the Conde Nast title's Facebook Page and "Like" it. The title's Facebook Page has about 200,000 fans. "Our goal with this isn't just to increase our fans," says Alexa Cassanos, a spokeswoman for The New Yorker. "We want to engage with people who want to engage on a deeper level."
The New Yorker is not the first magazine to try to use exclusive content to spur Facebook engagement. Self magazine last month held a "Dish with Kim" event in which fans got the chance to chat with Kim Kardashian by "Liking" Self.