The airline has launched a program at the new Terminal 2 at San Francisco International Airport, combining Foursquare and Facebook checkins to award badges such as “ground crew” (one to four checkins) and "captain” (50 checkins). Passengers will randomly be awarded prizes -- like T-shirts and flight vouchers -- based on the checkins.
In order to take part, consumers have to agree to Facebook’s Terms of Service on the Terminal 2 Takeover app, created by Context Optional, on Virgin America’s Facebook Page. Once consumers opt in for the program, they’ll find various surprises at the terminal checkin areas, like video games and artwork.
Terminal 2, which opens Thursday at the airport, includes a “Recompose” lounge, mood lighting, organic dining and elevated work tables with outlets and Wi-Fi. The video below provides more details.