"We’ve heard from agencies, brands and the marketing community that you want examples and thought-starters for creativity and innovation on Facebook," reads an introduction to the site. "We’ve built this site to provide a place where you can come to be inspired and showcase your work."
In practice, the site is a place to introduce recent work. The more "Likes" the work receives, the more likely it is to be promoted in Facebook's Spotlight, a permanent collection. Facebook also plans to give awards for the best work awards.
Other features of the site include a learning lab, an agency directory and a "what's new" section that details new product launches, trends and resources.
The effort comes as Facebook's relationship with agencies has been somewhat strained by the platform's arcane system for buying ads. A handful of firms, including Blinq Media and AdParlor, have acted as intermediaries to smooth out the process.