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Manhattan-based, high-end luxury retailer Bergdorf Goodman has launched a Facebook contest to crowdsource the design of its next Fendi 2Bag.
Fendi Frenzy: The Color Challenge invites consumers to choose the colors of the upper and lower halves, as well as the handle and ID tags, of the colorblock tote from a predetermined palette.
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In addition to the promotion on Bergdorf Goodman's Facebook Page, both Fendi and BagSnob are hosting landing pages to promote the challenge on their respective Facebook Pages. Advertisements have been posted on bergdorfgoodman.com, the retailer's blog, 5th at 58th, The New York Times, targeted Facebook ads and QR codes on the store's windows.