Imagine a really nice wedding cake. Are you imagining it? Good. Now imagine how that cake would turn out if you tried to recreate it in your own kitchen.
You should be envisioning a finished product that, depending on your baking abilities, ranges somewhere from a total wreck to a cake that you could eat but wouldn't enter into a professional cake contest.
That’s because you (presumably) aren’t a cake specialist. Pastry chefs are trained professionals who have the knowledge and tools at their disposal to create the best possible product -- one that you’re willing to pay for and one that you’ll be proud of showing off.
Now, if you’ve started your own company, chances are you’re the type of person who is willing to roll up your sleeves and get things done yourself. But there are some areas of marketing in which the experience of a professional -- administered at the right moment -- can really make the difference between a polished, awesome product and a complete mess.
Here are five types of marketing professionals your startup should consider hiring.
1. Copywriter
Kids, don’t try this at home. Copywriting is no joke. Left to your own devices, you run the risk of accidentally neglecting key points even if you are a good writer.
You won't have very long to capture new visitors’ attention. The same goes for FAQs. You understand the product, so it can be difficult to put yourself in the shoes of someone who doesn’t. An outsider’s perspective can really help identify the gaps in your content and then help to create that text.
2. Copyeditor
Okay, so you’re bootstrapping and you don’t have the resources to hire someone to write all the site copy for you. Understandable. But even if you write everything yourself, you should strongly consider hiring a copyeditor. You’ve put months, or potentially years, into creating a product you’re really excited about. Don’t take a chance on diminishing its impact by having typos on your site. You’re likely too close to your own work to notice mistakes, so pay someone else to do it.
3. Facebook Marketer
