The new event, which honors achievements in digital music, kicked off Monday, at which time MTV started announcing winners. I took part in a panel that chose Most Innovative Music Video (Andy Grammer's "Keep Your Head Up" won).
Thursday night, however, more awards were meted out in Las Vegas, including: Kanye West (Best Tweet), Lonely Island (Funniest Music Short), 30 Seconds to Mars (NSFW Music Video), Aquarium Drunkard (Best Independent Music Blog) and MJJ Fan Community (Best Fan Forum). Check out the dedicated site for the full list.
Awards were largely decided via fan vote at OMusicAwards.com, social media venues and via mobile. On Friday, prizes for Best Music Hashtag, Best Remix and Best iTunes LP will also be announced.
To be honest, we're a bit disappointed with some of these winners. For example, modern-day Robin Hood Lady Gaga seems an obvious choice for Most Innovative Artist, but what about some of her competitors? iamamiwhoami went viral for her YouTube videos, building buzz via mystery, The Flaming Lips are releasing new songs via gummy skulls and whatnot, and Odd Future just started its own record label.