![5 Branded YouTube Channels That Get it Right [VIDEOS]](https://helios-i.mashable.com/imagery/archives/0688laFanYv7iiDM2nGrdfB/hero-image.fill.size_1248x702.v1647019884.jpg)
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A surprisingly high number of branded YouTube channels -- like Amazon’s and UPS’s -- are sparingly updated and have few followers. Meanwhile, a handful of brands -- including Visa, Oracle and ExxonMobil -- don’t appear to have branded YouTube channels at all.
The following brands demonstrate why Amazon et al are missing out on a big opportunity. As these examples show, a YouTube channel doesn’t have to merely be a vehicle for new commercials. It can house games, behind-the-scenes stories and, best of all, a new, visual way to interact with your fan base.