Consumers follow their favorite businesses on Twitter to get an inside look at the business, to find out about new products, earn discounts and be a part of a community. Businesses have the potential to turn these fans into brand ambassadors by making their followers feel special and appreciated. Here are 6 ways to reward your Twitter followers.
1. Offer Them a Freebie
The best price in the world is free, and many businesses have taken to Twitter to offer some goodies to those who follow them. Every day,
2. Give Them Control
This is something that food trucks have also taken to -- they let the fans determine where they'll park. Convenience is king and time is money, so customers are thrilled if they merely have to step outside the office to be treated to their favorite meal on wheels.
3. Give Them a Shoutout
Everyone loves some attention and being thanked -- Twitter provides an environment in which that can be done (for free). Following someone back scores huge points with consumers (it's like you're giving them a stamp of approval), and retweeting them or thanking them for a nice tweet goes even further -- it's a public display of appreciation, and people like knowing they're appreciated.
N9NE Steakhouse in Chicago is great at responding to fans -- the account tweets at patrons to ask how their meal was and to thank them for coming by. One might not expect this friendly tone and humble outreach from a high-end steakhouse, but the strategy is successful and welcoming to fans.
4. Teach Them Something
Maybe we have Watson to thank, but people love trivia and fun facts. Trivia is especially valuable in the Twittersphere, because people only follow people and brands that they find interesting. People are looking to get value out of time spent on Twitter, so you can add value by enlightening them.
But what you teach your followers could also be more substantive and meaty. Wellness website
5. Let Them In
Twitter has the ability to humanize brands, and passionate fans will appreciate getting to glimpse behind the curtains. Posting pictures and videos, sharing inside jokes, keeping them up to date with behind-the-scenes happenings and letting fans get to know the real you all help fans feel like they're in your inner circle.
Jewelry line what they're wearing, who they're with and
6. Make Them Laugh
Doug Quint of