![QR Code Dress Plays Video When Scanned [PIC]](https://helios-i.mashable.com/imagery/archives/01cxG2nJj4arNGtTRXUa6Y8/hero-image.fill.size_1248x702.v1647019990.jpg)
For the ceremony Jessica Stuart, who won two Webbys for a video she created for the Elizabeth Glaser Pediatric AIDS Foundation (embedded below), decided to design a white shift dress printed with QR codes that plays the winning video when scanned by attendees' smartphones.
The dress, which is made of a silk and linen blend trimmed with satin, was designed by friends Dave Miss, a graphic designer, and costume designer Sarah Rochford. Rochford added horse hair around the trim so that the QR codes would lay flat. The silk screening was produced at Bushwick Print Lab.
"It's my nerd version of the Lady Gaga meat dress," Stuart said jokingly, adding that the garment was scanned more than 100 times over the course of the evening.
Sketch
The Winning Video