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YOU On Demand has an exclusive 20-year joint venture partnership with China Home Cinema, Central China Television's pay TV arm. Through the service, consumers will be able to watch both new and old releases from Warner Bros' catalog, such as Harry Potter and the Deathly Hallows - Part 1.
The service, which is going live by the end of this summer, has the potential to reach 200 million cable households in China. However, movie piracy is a serious problem in China, and it's not going to be easy getting customers to actually pay for movies which they're accustomed to getting for free.