Innovation is a vital ingredient for the sustainability of any organization, especially during these fast-changing times. If you don’t continuously re-imagine what you offer, you are in danger of quickly becoming obsolete. But what sort of innovation should you pursue? Moreover, do you need to invent something completely new in order to innovate, or is there a more practical path?
Many of the most successful innovations were not brought about by outright inventions but rather by reconfiguring existing technologies. They represent a refreshing shortcut for today’s businesses.
As Virginia Postrel once remarked: “The most successful innovations are the ones that we stop noticing almost immediately.” The boldest innovations achieve this integration not by being market driven — fulfilling existing demand — but by being market driving — creating new demand and advancing the way people live.
A Few Examples
