Twitter never seems to rule anything out. The company is philosophically opposed to banner ads, but has nevertheless dabbled with them in Japan. Likewise, it recently experimented with text ads in the U.S., but, according to Adam Bain, president of global revenue for Twitter, that doesn’t indicate much. “I wouldn’t read too much into it,” he says.
The experiment has yielded some winning ad formats, Bain says. Chief among them are Promoted Tweets, Promoted Trends and Promoted Accounts. All comprise very new forms of advertising that leverage Twitter’s strengths. However, many marketers don’t seem to know what to make of the formats, or Twitter itself, for that matter. Taking that into account, here are some Twitter marketing guidelines for those who are making a move.
Of course, you can easily create an account to tweet on behalf of your company, but read on for further advice to get the most out of the microblogging platform.
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