In an effort to cater to small businesses, American Express has teamed with Facebook to allow its customers to trade their Membership Rewards points for Facebook ads.
This is the first time that reward points from a card will pay for advertising of any kind.
Any American Express cardholder will be able to redeem points for Facebook advertising, but the program is targeted at small businesses on the American Express OPEN Facebook Page.
Each $6,750 spent can be redeemed for $50 of Facebook advertising, according to USA Today.