Credit:
The "Link, Like, Love" app, on AmEx’s Facebook Page, lets users link their cards to the program and choose deals. For instance, if a user “Likes” Whole Foods Market on Facebook or has checked in at a Whole Foods location using Facebook Places, she may see a deal from Whole Foods in her dashboard.
AmEx will send statement credits to cardmembers’ accounts as they shop, so there’s no need to pre-purchase anything or print a coupon. The program is built on AmEx’s Smart Offer APIs, which facilitate such coupon-less offers. For merchants, Smart Offer also provides detailed reporting on deal redemption.