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According to a new report from Bloomberg, Hulu will promise buyers five years of access to content from current owners the Walt Disney Company, News Corp. and Comcast's NBC Universal. The five-year content extension would include a two-year period of exclusivity.
The two-year exclusivity period wouldn't prevent networks from posting content on their own websites or from providing content to cable operator video-on-demand setups.
Disney CEO Bob Iger confirmed plans to sell Hulu on July 6. Bloomberg says some of the potential bidders -- Amazon and Microsoft -- won't bid without a content guarantee. Other potential buyers include Google, Yahoo and AT&T.