OK Go -- those viral virtuosos -- are out with a new music video Wednesday in collaboration with Google that showcases burgeoning web technology, HTML5.
The multi-browser experience -- which premieres today on The New York Times website -- is a collaboration between the band, dance troupe Pilobolus and Google. It was directed by lead singer Damian Kulash's sister, Trish Sie.
Users can visit a dedicated site (use Google Chrome), enter in a message of their choice, and watch the band and troupe dance out that message via a series of browsers. You can watch the non-interactive version above.
This is not the first HTML5-flavored vid that Google has come out with. In May, music video director Chris Milk and @radical.media, along with Aaron Koblin from Google Creative Labs, unveiled “3 Dreams in Black," a woozy, HTML5/WebGL-spun video for “Black,” from Danger Mouse and Daniele Luppi's album Rome. And, last summer, Milk and Co., busted out with “The Wilderness Downtown,” an HTML5 experience created for the Arcade Fire’s album, as well as the accompanying Wilderness Machine (a machine that spits out user-generated postcards during the band’s stage show).