Are Advertisers Right To Complain About ICANN's "Dot-Whatever" Plan? [POLL]

 By 
Todd Wasserman
 on 
Are Advertisers Right To Complain About ICANN's "Dot-Whatever" Plan? [POLL]
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Under ICANN's so-called "dot-whatever" plan, a company like Pepsi would be compelled to buy the ".pepsi" domain and whatever other iterations might apply. On Monday, the Interactive Advertising Bureau voiced its displeasure with the scheme, charging it would force advertisers to bid on the domains against cybersquatters, causing "incalculable financial damage" to brands.

The IAB's opposition came after the Association of National Advertisers had also called on ICANN to abandon the plan. On Tuesday, another big group representing advertisers, the 4A's, went public with its opposition. Are these advertisers putting their own financial concerns ahead of progress or are they voicing a legitimate concern? We'd like your opinion -- vote in the poll below:

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