The 10 Most Viral Apple Ads of the Jobs Era [VIDEOS]

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At best, Apple's advertising under Jobs has given you the gadget fetishism the devices deserve, but in a wholesome, even folksy shell. If you agree, like so many pundits do, that Apple's devices are "sexy," then this is the girl- or boy-next-door kind of sexy.

The distinction is notable because Apple's advertising wasn't directed at its hardcore fan base, which was going to buy the products anyway, but toward someone who might be lukewarm on Apple, but curious about the iPhone or an iPad. Apple under Jobs presented the goods as gee-whiz cool, but also approachable.

Did it work? We all know the answer. Despite criticism of certain campaigns and resistance, the Jobs-led Apple ads best capture the essence of the company. Just to make the point, we've included one ad from the non-Jobs period at Apple as well.

Thanks to measurement firm Visible Measures for bringing this list to our attention.