Nook Drives 37% Increase in Digital Sales for Barnes & Noble

 By 
Lauren Indvik
 on 
Nook Drives 37% Increase in Digital Sales for Barnes & Noble
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Store sales declined 3% to $1 billion for the quarter. Sales from BN.com now account for approximately 17% of B&N's total revenues at $198 million.

The company attributes the increase to strong demand for the Nook Color and the recently launched Nook Simple Touch Reader, as well as a quadruple increase in digital content sales over the same period last year.

Nook-related sales (which includes sales both online and in stores) increased 140% to $277 million. In its last earnings report in June, CEO William Lynch said that B&N owns approximately 27% of the ebook market.

The company reported an overall net loss of $57 million -- an improvement from the $62.5 million loss it reported in fiscal Q1 2011, but a substantial loss nevertheless.

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