Nike Unveils Self-Lacing "Marty McFly" Shoes [VIDEO]

 By 
Todd Wasserman
 on 
Nike Unveils Self-Lacing "Marty McFly" Shoes [VIDEO]

Nike has introduced a self-lacing shoe known in sneakerhead circles as the "Marty McFly shoe" because it seems to be based on technology previously only seen in the Back to the Future movies set in 2015.

The introduction of Nike Air Mag was reported by sneakerhead blog Nice Kicks which displayed an invitation to a Los Angeles-based press event on Thursday along with the video above called "Marty McFly's Closet," which was posted Sept. 6 and already has more than 63,000 views on YouTube. Nike confirmed the launch on Thursday with an event featuring Back to the Future star Michael J. Fox. Nike announced that 1500 pairs of Air Mags will be auctioned on eBay, with all net proceeds going directly to the Michael J. Fox Foundation, which is aimed at finding a cure for Parkinson's Disease.

Nice Kicks has previously run the following document from the U.S. Patent Office explaining how the self-lacing system works.

Mashable Image
Credit:

What do you think? Would you wear this sneaker or do you think it should be sent back to 1985? Let us know in the comments.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!