Now things are looking even better for EA, and even more serious for Zynga. In just two weeks, Sims Social has leapfrogged nine games, including longstanding Zynga hits Empires & Allies, Texas Hold ‘Em, Pioneer Trail and -- yes -- FarmVille. In the last 24 hours, 9.3 million people played Sims Social, while 8.1 million played FarmVille, according to Facebook tracking site Appdata.com.
Next in the Sims' sights: CityVille, the roost-ruling Zynga hit with 14 million players entering daily.
Part of what's going on here is the successful transposition of the Sims, which had such addictive qualities it sold more than 140 million copies in its various PC versions. By letting you connect to your Facebook friends' avatars, the Sims Social is finally delivering on the promise of The Sims Online, a massively multiplayer game released in 2002 and shut down in 2008.
But we're also witnessing the slow decline of FarmVille. At its peak last year, more than 32 million people harvested crops and collected coins every day. There was an English Countryside add-on, and a Lady Gaga version. But some users complained that the game was too much of a time-suck; if you didn't check in often enough, your crops would wither and die. Zynga made sure to reward players who paid for extra items that would "unwither" their crops. You could buy FarmVille currency at 7-Eleven, and cash in your Amex reward points to grow more crops.