Starting Monday night, CBS.com will be running an online introduction to CBS's fall schedule, called the Fall Premiere Show. After watching a set of 15-minute online previews, fans of CBS series -- such as Hawaii Five-0, NCIS and CSI -- can join live online chats with the shows producers. Each night this week, fans can log in using Facebook or Twitter, ask the producers questions and discuss the show in real time.
The chats, with the exception of CSI, are scheduled to coincide with the East Coast re-runs of each show's season finale from last spring. Here's the schedule and official Twitter hashtag for each show:
Sept. 12 - Hawaii Five-0 at 10 p.m. ET (#H50)
Sept. 13 - NCIS at 8 p.m. ET (#NCIS)
Sept. 14 - CSI at 7 p.m. ET (#CSI)
Sept. 15 - The Mentalist at 10 p.m. ET (#TheMentalist)
Sept. 16 - CSI:NY at 9 p.m. ET (#CSINY)
Tweet Week Returns
Live chats are just the start. From Sept. 19 through Sept. 26, CBS is bringing back its online Tweet Week promotion. Each night, CBS fans can follow along on Twitter or at CBS's Tweet Week page to interact with actors and producers during the season premiere of some of CBS's existing shows.
Fans can follow the hashtag #CBSTweetWeek or follow the Twitter accounts of each show's actors or producers.
These are the shows that will be live tweeting their premiere's during Tweet Week:
Sept. 19 - Hawaii Five-0
Sept. 20 - NCIS: Los Angeles
Sept. 21 - Survivor and Criminal Minds
Sept. 22 - The Big Bang Theory
Sept. 23 - A Gifted Man
Sept. 26 - The Good Wife
As Bravo's Lisa Hsia noted at Mashable Connect, getting talent actively involved with a social media strategy is essential to building greater community engagement. And of course, CBS isn't the only network that is embracing social media this year. Fox, ABC and NBC are also actively courting their audiences using social channels. We look forward to seeing at the ratings to gauge the impact social media has (or doesn't have) -- and what shows hit it big or just fizzle out.