Janine Gibson, editor in chief of Guardian U.S., explains the new venture on The Guardian blog.
"We hope that by presenting a targeted homepage, we'll be able to better display the stories that are most relevant to our U.S. readers," she writes, adding that users can look at the UK homepage or the U.S. homepage while anywhere in the world by using a button at the top lefthand corner of the homepage.
In addition to launching the U.S.-centric homepage, Gibson says The Guardian is hiring a new U.S. team of writers, technologists and editors to work alongside its UK journalists. She says the team will build on successes such as live blogging during the Middle East uprisings, as well as investigative reporting.
"We'll also be drawing on reporting from the hundreds of Guardian journalists based around the world," she writes.
The new U.S. homepage can be accessed via GuardianNews.com — not GuardianAmerica.com, the URL used when The Guardian last attempted a similar venture. Launched in 2007, the GuardianAmerica.com portal was abandoned in 2009 with a U.S. consultant saying The Guardian would focus on getting content to readers via social networks, blogs and search engines.
Gibson says the new U.S. homepage is only the beginning — not a finished product. She encourages readers to submit their opinions as the team works on finalizing its efforts.
