Hulu CEO Jason Kilar had previously predicted that the service would hit the milestone by the end of 2011. Three months ahead of schedule and with Netflix losing customers, it is looking like Hulu Plus will continue to convert its 40 million-plus free users into paying subscribers.
According to Reuters, Kilar plans to invest $375 million in content in 2011. The major subscription streaming companies -- Amazon, Netflix and Hulu -- are all in a race to sign as many content deals as possible in order to lure in and retain subscribers.
Like Netflix, Hulu Plus is available on the iPhone, iPad, select Android phones and a variety of set-top boxes, Blu-ray players and connected TVs. Its content library includes both current programming and catalog titles. Unlike Netflix, Hulu provides users access to many programs the day after they air on broadcast or cable TV.
The company also launched its service in Japan earlier this month.